Erbprinzen-, Herren-
& Mittlere Wald-
straße
The quarter between Ludwigsplatz and Kirchplatz St. Stephan boasts a creative and stylish shopping world. Fashion boutiques, fine jewelers, toy and furniture stores meet cafés, restaurants and bars. Whether it's a relaxed stroll or upscale enjoyment - the quarter combines style and joie de vivre in a unique location in the heart of the city.
City transformation
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The project "City Transformation" project aims to further develop and strengthen inner-city districts with a retail focus. This is to be done together with the inner city stakeholders. The focus is on the cooperative development of communication and marketing measures. The jointly developed measures will be flanked by transformative impulses - in particular real-world laboratories, neighborhood impulses, temporary rentals of vacant premises, events - as well as expertise from external experts.
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Objectives in the "Erbprinzen-, Herren- & Mittlere Waldstraße" district
Creation of a holistic urban promenade quarter with a brand core as a specialist and pleasure quarter.
Measures implemented in the "Erbprinzen-, Herren- & Mittlere Waldstraße" district
- Establishment of a neighborhood budget
- Establishment of a neighborhood management
- Regular neighborhood conferences
- Introduction of a corporate identity for Herrenstrasse and Erbprinzenstrasse
- Redesign with planters
- Concentrated marketing campaign on the occasion of major municipal events
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