Karlsruhe's well-known concept store Minette has a new address

Esther Laut is now presenting her concept store at Waldstrasse 64, which has been in existence since 2015, in double the space and in the already popular Minette style, and is delighted to announce a brand new addition to the range for the little ones.

A lavish party for the opening of Minette in Karlsruhe's Waldstraße

Esther Laut's concept store Minette has been a popular meeting place for the Karlsruhe fashion scene since 2015. With Laut's flair for beautiful and trendy clothing, as well as lifestyle and interiors, the owner has managed to take the hearts of Karlsruhe women by storm and build up a large fan base.

So it's no wonder that the opening of the new location at Waldstraße 64 in the south of the city was eagerly awaited by customers with a waiting time of up to an hour. With DJ Beats, Karlsruher Pop Iceas well as cool drinks, Prosecco and delicious Minette muffins, Esther Laut sweetened the wait for the opening for her customers on July 30, 2022: "The rush to our new store completely exceeded our expectations. I would never have thought that so many people would come and welcome us to the southern Waldstraße," says the owner happily.

Jeans, dresses, accessories & more - Minette the concept store in Karlsruhe

The elegant furnishings and design of the new store delight the women of Karlsruhe. Dressing rooms in pink, a gray floor and white clothes rails, along which the concept store's range is lined up:

• Clothes
• Sweatshirts
• Pants
• Skirts
• Blouses
• Jeans

special brands that Esther Laut herself selects for her customers. The latest fashion trends are complemented by accessories such as hair clips, jewelry, sunglasses, caps and socks.

"I deal a lot with trends and can put myself in my customers' shoes. That's the basis of my range selection. The Minette range should be young, trendy and, above all, special," explains the owner. Since 2015, she has managed to do justice to the word "concept store" and has created an atmosphere and a range that invites customers to discover and experience Karlsruhe's city center.

An assortment for Karlsruhe babies and children from "Emil and Greta"

"This location was previously home to the Emil and Greta store. That's when the idea came up to include parts of the range in my concept store," says Laut, explaining the brand new area of her store. As a mom herself, the owner knows what the little ones like. From drinking cups, cutlery, cuddly toys and pacifier chains to books, accessories and toys. Parents, family and friends will find what they are looking for here - whether for their own offspring or as a gift.

Tip: For hot days and the next trip to the outdoor pool, quarry pond or beach, the owner also has life jackets, swimming rings, ponchos or beach sets complete with little molds and buckets.
Visit Esther Laut's concept store Minette in the new location at Waldstraße 64 and be inspired by the latest fashion trends, lifestyle and interior design inspirations or find something special for babies and children.

Further information and the product range can be found on the website, magical inspirations and daily insights can be found on Instagram.

Further insights can also be found on the Instagram account of Anja Polzer in her highlights under "Karlsruhe".