Hergard – the traditional fashion house in Karlsruhe with heart

Right in the heart of Karlsruhe, at Herrenstraße 21, Hergard , fashion, style, and a family atmosphere come together. For over seven decades, this traditional fashion house has been synonymous with select children's and special women's fashion—and is an integral part of Karlsruhe's fashion world.

Fashion tradition, trends, and passion at Hergard on Herrenstraße in Karlsruhe

For over 70 years, Hergard has been presenting high-quality children's clothing and shoes, children's room accessories, lifestyle items, as well as trendy women's fashion and shoes on two floors.

Since 2019, Nicki Gohl has been the third-generation owner of Hergard. With a great deal of passion, heart, style, and a keen sense for trends, she brings new momentum and fresh ideas to this traditional company. Nicki loves discovering new fashion, presenting it with feeling on Instagram, and making other people shine in these clothes.

The secret to the success of this owner-managed business is its combination of expert advice, a family atmosphere, and a keen sense of trends—whether for the youngest trendsetters or style-conscious women. You can feel this in every corner of the Hergard store.

Stylish children's fashion and well-known women's brands at Hergard in Karlsruhe

At Hergard, style starts in the children's wardrobe: the children's fashion department impresses with a range that starts with size 50 for the very youngest and goes up to size 176 for casual teen looks. Whether playful everyday outfits, practical basics, or cool trendy pieces for special occasions—here, combining outfits is really fun and makes children's eyes light up. Popular brands such as

• Konges Sljod
• Donsje
• Bobo Choses
• Molo
• Les Deux

ensure a colorful and unique selection—perfect for little explorers. Nicki personally selects all the items that will later be sold in the Karlsruhe Kids store with great joy and attention to detail. You can also find tips from Nicki Gohl on seasonal layettes in the following blog posts: Spring babies, Summer babies, Fall babies and winter babies. 

The first floor focuses on teen and women's fashion, trendy sneakers, accessories, and jewelry. Bright colors, unusual cuts, and unique materials—many new favorite items await the women of Karlsruhe in the women's department. Labels such as

• American Vintage
• Cambio
• Grace
• Miss Goodlife
• ME369
• Rich & Royal

or Liv Bergen to the Hergard range.

Following a redesign at the end of 2025, Hergard is now delighting Karlsruhe residents with a new color and lighting concept throughout the store. Visitors can also look forward to further innovations and surprises this year. Want to stay up to date with the latest news and insights from Hergard? Then follow this traditional yet modern store on Instagram.

Further information and an online shop are also available at website.