Our participation offers
Raise awareness - regionally to internationally
KTG Karlsruhe Tourismus GmbH offers partners a wide range of opportunities to make their offers visible - digitally, as part of exciting events and directly on site.
In addition to a strong online presence and curated event formats, partners can also present themselves in the tourist information office in the Karlsruhe showcase, which is also available as a special event location.
Partner offers Events 2026
In addition to the digital measures, KTG Karlsruhe Tourismus GmbH offers a wide range of participation opportunities at selected events. Formats such as the Mixology March, the Long Night of Breweries, the KAMUNA, the Diner en blanc or Sleep in Your City enable partners to visibly position their offers in an eventful environment and actively help shape the destination of Karlsruhe.
Cooperation & sponsoring opportunities
Presence in online marketing
The online marketing of KTG Karlsruhe Tourismus GmbH combines the digital annual campaign, the website www.karlsruhe-erleben.dethe social media channels @visitkarlsruhe on Instagram and Facebook and the monthly B2C newsletter. Through these channels, we offer partners attractive opportunities to visibly place their offers and jointly strengthen the visibility of Karlsruhe as a destination.
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KTG Karlsruhe Tourismus GmbH's annual campaign to promote Karlsruhe as a destination - both nationally and internationally - relies on year-round visibility through digital formats (including DOOH, native ads, rich media ads, SEA, social ads). This continuous background noise is specifically supplemented by seasonal peaks, which are divided into clearly defined campaign flights.
All advertising media used refer to the central campaign page at www.karlsruhe-erleben.de/schon-gewusst.
As part of this annual campaign, we offer partners a wide range of participation opportunities to make their brand visible in an attractive tourist environment and jointly strengthen the appeal of Karlsruhe as a destination.
Flight 1 - Spring Tile on campaign page (max. 3 partners);
Photo + linkFlight 2 - Summer Tile on campaign page (max. 3 partners);
Photo + linkFlight 3 - Fall Tile on campaign page (max. 3 partners);
Photo + linkFlight 4 - Christmas Tile on campaign page (max. 3 partners);
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The B2C newsletter of KTG Karlsruhe Tourismus GmbH regularly reaches a target group with an affinity for tourism and provides information about current events, offers, inspiration and special experiences in Karlsruhe. Partners have the opportunity to place their content visibly in this environment and benefit directly from the newsletter's high reach and strong user loyalty.
Possible forms of placement:
Newsletter article Editorial contribution including link. Lottery integration Placement of a competition in the newsletter including a link; implementation subject to availability and for a flat-rate fee. Banner placement Integration of a static or animated banner including link. All posts and advertising material lead to the corresponding target page - preferably to content within www.karlsruhe-erleben.de
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The website www.karlsruhe-erleben.de is the central digital platform of KTG Karlsruhe Tourismus GmbH for inspiration, information and bookings relating to the destination of Karlsruhe. Partners have the opportunity to present themselves here in a target group-specific way and to place their offers visibly in a tourism-relevant environment. All formats lead to thematically relevant subpages and thus contribute to a joint increase in reach.
Available placement formats:
Teaser tile in the B2B partner area Visible placement as a teaser tile in the partner area for advertising offers, promotions or cooperations.
Duration: 1 monthTeaser "Guided city tours & tours" (for experience providers) Placement in the area Guided city tours & tours to promote guided tours, experiences and bookable offers from experience providers.
Duration: 1 yearEditorial contribution (for accommodation providers) Editorially prepared presentation of a hotel or accommodation offer in the area of Overnight stay.
Duration: 1 monthAll teasers, posts and links used lead to the corresponding offer pages within www.karlsruhe-erleben.de and thus sustainably support the visibility of both the partners and the destination as a whole.
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Inspiring insights into the city, current highlights, events and special offers are communicated via the @visitkarlsruhe social media channels (especially Instagram). Partners have the opportunity to present themselves authentically in this environment and achieve reach within a community with an affinity for tourism and experiences.
Possible participation formats:
Instagram Dark Ads Creation and display of dark ads via @visitkarlsruhe. The placement costs are passed on to the partner on a pro rata basis, and an additional processing fee is charged.
Prerequisite: The product or offer must fit into the editorial content plan and the brand world of @visitkarlsruhe brand world.Sweepstakes cooperation Integration of a competition on the social media channels of @visitkarlsruhe to increase reach, interaction and brand awareness.
Implementation subject to availability and for a flat-rate fee.All formats link - where possible - to suitable content within www.karlsruhe-erleben.de
Karén Weber
Head of Tourist Marketing & Theme Coordination
Your contact person
Presence in our print products
The print products of KTG Karlsruhe Tourismus GmbH are strong brand ambassadors directly on site.
Our brochures and the pocket city map reach guests and locals where they are looking for inspiration - at the tourist information office, at events, tourist partners and out and about in the city. In this way, we create a high-quality presence for partners in a high-reach environment and support effective communication within the destination of Karlsruhe.
You can download our print ad formats for our brochures "Karlsruhe at a glance" and "City tours 2026" as well as for our pocket city map here:
Showcase Karlsruhe
Tourist information & your next event location!
The Karlsruhe showcase welcomes tourists and Karlsruhe residents alike. It invites you to actively experience the city and discover more than just interesting facts about its sights and events.
Schaufenster Karlsruhe as an event location
Are you looking for the right event location for your next event?
The Karlsruhe Showcase is not only the central point of contact for tourists and citizens who want to find out about the city's attractions and offers. It is also a lively meeting place - a place of encounter, inspiration and experience.
The Karlsruhe showcase will itself become a venue for receptions, information days, readings and much more. In the 280 square meter space, a visit to one of the most modern tourist information offices in Germany becomes a digital experience.
Advertising space in the Karlsruhe shop window
With our diverse digital advertising spaces, we offer you a broad portfolio to increase your presence in the heart of Karlsruhe's city center and reach tourists as well as Karlsruhe's citizens.
Susanne Wolf
Head of Tourist Information Department
Your contact person