The media artwork Light Signs consists of converted advertising
advertising signs, which the artist transforms into light installations with
potentially infinite, slowly merging color gradients.
slowly merging color gradients.
In contrast to the commercial advertising signs
commercial advertising signs with their interchangeable advertising messages
advertising messages, garish colors and flashing lights, Betty Rieckmann's
Betty Rieckmann's atmospherically illuminated Light Signs elicit a variety of different
different reactions. In her light signs, which are carefully
LED technologies, the artist thematizes the psychology of perception.
the perceptual-psychological effect of color and light on people
on people, creating light paintings that are in a constant state of transformation.
transformation.
Cultural Office, City of Media Arts staff unit
