“With ‘Cool Down’ in your city, we’re taking our idea a step further to help people discover the tourist attractions in their own city—this time with a very tangible benefit for hot summer days,” explains KTG Managing Director Pascal Rastetter.
The new summer campaign builds on the successful “Sleep in Your City” initiative, through which KTG—in collaboration with Karlsruhe’s hotels—has been showcasing the high quality of the region’s hospitality industry and the destination’s diverse range of recreational, cultural, and leisure activities for several years. At the same time, “Cool Down in Your City” responds to the ongoing heat of the past few weeks and the desire of many local residents for a relaxing break.
“We saw a significant increase in bookings throughout the city from Karlsruhe residents looking for an air-conditioned hotel to escape the extreme heat in their homes,” reports Patrick Seiffert, chairman of DEHOGA Karlsruhe and managing director of Hotel Santo Karlsruhe.
In partnership with hotels in Karlsruhe, the summer campaign “Cool Down in Your City” addresses this very issue and aims to offer people an easy way to escape the stress of high temperatures during heat waves.
Details about the "Cool Down in Your City" booking
During the promotional period through the end of August, air-conditioned “Cool-Down Promotional Rooms” at select hotels in Karlsruhe can be booked using the promo code “CooldownKarlsruhe.” Residents of Karlsruhe and the surrounding region receive a 20 percent discount on their stay and can treat themselves to a refreshing break during particularly hot days or nights.
You can access the Cool-Down promotional rooms via the website www.karlsruhe-erleben.de/uebernachten/cool-down by clicking the “Book Now” button. To view the offers, enter the keyword “CooldownKarlsruhe.” To see all hotel offers for your desired dates, simply open the link below and enter your personal information in the search form on the right-hand side.
Joint Implementation with the Karlsruhe Hotel Industry
With “Cool Down in Your City,” KTG Karlsruhe Tourismus GmbH, DEHOGA Karlsruhe, and the participating hotels are joining forces to create an attractive offer for anyone looking for a hassle-free break on hot summer days or tropical nights.
At the same time, the campaign highlights just how versatile and dynamic Karlsruhe’s hotel industry is—not only for visitors from out of town, but also for local residents.
The summer promotion thus combines tangible benefits for local residents with the opportunity to rediscover the quality and diversity of Karlsruhe’s hotel industry.
For more information about the “Cool Down in Your City” campaign and all participating hotel partners, visit:
https://www.karlsruhe-erleben.de/uebernachten/cool-down
You can find more cool spots in Karlsruhe on the city map for hot days, at the Tourist Information office on Marktplatz, or online at:
https://www.karlsruhe.de/umwelt-klima/klimaschutz-klimaanpassung/hitze-in-karlsruhe/stadtplan-fuer-heisse-tage
