Flowers as Easter gifts from retailers and restaurants
March 27, 2026 | 2:00–7:00 p.m.
Distribution of colorful gerberas on Kaiserstrasse in Karlsruhe
Kaiserstrasse – an Easter greeting from the downtown
businesses
On March 27, a springtime surprise awaited visitors around the construction site on Kaiserstrasse: Starting at 2:00 p.m., charming street performers distributed colorful flowers to passersby in downtown Karlsruhe on behalf of the surrounding retail and restaurant businesses.
Dressed stylishly in red THE PAGES created a special moment of attention amid excavators and construction fences with a total of 1,600 colorful gerberas and a friendly Easter greeting from local businesses. The flowers were distributed—while supplies lasted—along Kaiserstrasse between Kronenstrasse and Herrenstrasse.
The distribution of flowers was an initiative of the city marketing as part of the construction site marketing campaign for the redesign of Kaiserstrasse. At the same time, it was part of the joint effort by local businessesto actively shape the construction phase. The goal is to create a positive atmosphere for customers and keep the area vibrant. In this way, the construction site is not only a place of change but also a space for encounters and shared experiences.
As part of the 2026 construction site marketing campaign, THE PAGEN distributed flowers as an Easter greeting on Kaiserstraße in Karlsruhe © KME | piekfeinkim
If you have any questions, problems or suggestions regarding the construction site situation or construction site marketing, you can contact us at any time by e-mail at kaiserstrasse@tba.karlsruhe.de at any time. Support is provided cooperatively by the civil engineering office and the KME organized.
