Project overview 2025

Discover the 2025 projects of city marketing and the many ways you can get involved for your company in the city center.

Do you have any questions or suggestions?
We look forward to receiving your e-mail at info@karlsruhe-erleben.de!

Construction site marketing

Construction site marketing

All year round

Since the start of construction in April 2023, Citymarketing has been supporting the Civil Engineering Office in communicating with residents on the occasion of the redesign of Kaiserstraße and is also responsible for the accompanying construction site marketing. Residents of the respective construction phases can contact a central office for resident support by email if they have any questions, problems or suggestions: kaiserstrasse@tba.karlsruhe.de. The support is organized cooperatively by the Civil Engineering Office and City Marketing. All information on the construction work is available online at www.karlsruhe.de/dossier/kaiserstrasse. All construction site marketing measures can be found at www.karlsruhe-erleben.de/kme/projekte/baustellenmarketing.

If you have any questions about this project, please send an e-mail to Jacqueline Meier, meier@karlsruhe-event.de.

Feast for the senses

Feast for the senses

May 03 & 04, 2025
with Sunday shopping

For the "Festival of the Senses", Karlsruhe city center will once again be transformed into a springtime adventure landscape in 2025. On the inner-city squares, a wide range of markets and a colorful children's program invite you to enjoy, feast and shop. On Sunday, May 4, Karlsruhe's stores will be open from 1 p.m. to 6 p.m., while the Tribute to Carl Benz numerous classic cars are presented in front of the castle.

If you have any questions about this project, please send an e-mail to Sebastian Schneider, schneider@karlsruhe-event.de.

SCHLOSSLICHTSPIELE Light Festival Karlsruhe

SCHLOSSLICHTSPIELE Light Festival

August 14 - September 14, 2025

With spectacular projection mappings on the baroque façade of Karlsruhe Palace and light art throughout the city center, the SCHLOSSLICHTSPIELE Light Festival will once again present media art in the heart of the city in 2025. Media art, light installations and illuminated events can be experienced at various locations.

If you have any questions about this project, please send an e-mail to Sebastian Schneider, schneider@karlsruhe-event.de.

City festival

Karlsruhe City Festival

October 11 & 12, 2025
with Sunday shopping

With live music from the Regin, international street art, a colorful children's and youth program and varied gastronomy, Citymarketing once again invites you to the city festival in Karlsruhe city center this year. On Sunday, October 12, the stores in the city center will once again be open from 1 p.m. to 6 p.m. and promise special offers and promotions.

If you have any questions about this project, please send an e-mail to Jacqueline Meier, meier@karlsruhe-event.de.

Online fit!

Online fit!

Spring 2025
4th round of the cooperation project

In cooperation with the Karlsruhe Institute of Technology (KIT) 2025, Citymarketing is facilitating a practice-oriented exchange between students and business owners in Karlsruhe's city center for the fourth time.

Whether website optimization, search engine advertising or social media marketing - in the project work, KIT students support selected Karlsruhe stores in optimizing their online performance. With up-to-date tips and directly implemented concepts, the participating stores receive the tools they need to develop and manage their individual websites and take a further step towards future-oriented retail!

If you have any questions about this project, please send an e-mail to Nathalie Breithaupt, breithaupt@karlsruhe-event.de.

The students in collaboration with Andreas Preissler, owner of the clothing store UNiKAT in Karlsruhe 2024 © KME
Neighborhood marketing & neighborhood communication

Neighborhood marketing & communication

All year round

Citymarketing supports the sustainable development of Karlsruhe's city center with neighborhood work involving local stakeholders. The development and marketing of decentralized shopping districts, which are perceptibly different and complementary in terms of their offerings and public spaces, strengthen Karlsruhe's city center as a whole. Neighborhood marketing will be supported until mid-2025 by the "City Transformation" project will provide financial and organizational support.

If you have any questions about this project, please send an e-mail to Jan Gaiser, gaiser@karlsruhe-event.de.

Online presence www.karlsruhe-erleben.de

Online presence
www.karlsruhe-erleben.de

All year round

The central online presence of the shopping and adventure city of Karlsruhe, www.karlsruhe-erleben.de, was revamped in 2024. In addition to a modern design and intuitive navigation, a ChatBot now provides answers around the clock. The new "you" approach creates closeness and makes the website a digital host for Karlsruhe. In addition to powerful translation and accessibility tools, the website also offers a new event notifier. This offers you, as a stakeholder, the opportunity to enter your events in Karlsruhe quickly and easily in our online calendar. Take advantage of this opportunity and make Karlsruhe even livelier!

If you have any questions about this project, please send an e-mail to Nathalie Breithaupt, breithaupt@karlsruhe-event.de.

The new layout of the website www.karlsruhe-erleben.de © BNN |Pixabay
Advent marketing

Advent marketing

Advent 2025

As part of its Advent marketing, Citymarketing is implementing a print and online campaign to promote Karlsruhe's Christmassy city center.

If you have any questions about this project, please send an e-mail to Dennis Fischer, fischer@karlsruhe-event.de.

Karlsruhe Advent Marketing 2024 © KME
Christmas lighting

Christmas lighting

Advent 2025

Citymarketing Karlsruhe will also be responsible for organizing and coordinating the Christmas lights in Kaiserstrasse in 2025.

If you have any questions about this project, please send an e-mail to Karin Setz, setz@karlsruhe-event.de.

Christmas lights in Kaiserstrasse 2023 © KME | Photo: Jürgen Rösner
Committee work

Committee work

All year round

City Marketing coordinates various committees to regularly inform city center stakeholders and involve them in operational implementation. These include the "City Marketing Support Group", which meets quarterly to coordinate city marketing measures, the annual "Future City Centre Breakfast Discussion" with selected representatives of city centre stakeholders and trade associations under the leadership of First Mayor Gabriele Luczak-Schwarz and the annual "Future City Centre Expert Forum", an evening event for the interested expert public at the invitation of Lord Mayor Dr. Frank Mentrup.

If you have any questions about committee work, please send an e-mail to Karin Setz, setz@karlsruhe-event.de.

Expert forum "Future city center" 2023 at TRIANGEL Open Space in Karlsruhe © KME
City marketing & projects