Daiva Store - the new women's boutique in Karlsruhe city center

At home in the world of shoe fashion since 2002 and with a keen sense for the latest trends, Daiva Hambsch has long been an experienced consultant for shoes, fashion and accessories in Karlsruhe. With her own boutique "Daiva Store", the owner is now bringing popular shoe labels and new inspirations to Karlsruhe.

As part of the Karlsruhe City Transformation project, Daiva has managed to fulfill a dream by opening her own boutique: "I worked at Sigrun Woehr for 13 years and have always loved shoe trends," explains the owner. "When Sigrun Woehr went into well-deserved retirement, it quickly became clear to me that I wanted to carry on and open my own boutique," she adds. No sooner said than done, she applied to City Transformation and was even given the premises at Herrenstraße 20 in Karlsruhe, where she used to work.

Daiva focuses on tried-and-tested shoes and well-known brands

Her love of shoes began earlier, but since 2002 the owner has worked in various shoe stores. "Shoes have simply always been my main focus, the idea of fashion and accessories came later," says Daiva. The shoe range is already familiar in Karlsruhe from the previous store, including the following brands from the range, for example:

• Sam Edelmann
• Pons Quintana
• No Name
• Chie Mihara
• Floris van Bommel
• NubikkLemon Jelly

All shoes are carefully checked by the owner before being added to the range: "I want my customers to be 100% satisfied with their new shoes. Nothing should pinch, be uncomfortable or impractical," says Daiva.

The ideal complement with clothing and accessories

When it comes to fashion, the owner also focuses on the perfect fit and that the pieces can be easily combined with each other. For example, the Daiva store shelves are stocked with jeans, sweaters, blouses, vests and pants.

"Of course, I'm on hand to give advice and sometimes show customers items that are completely new in their closet," explains Daiva. In addition to shoes and clothes, the owner also stocks scarves, jewelry, belts and bags, as well as perfumes to complete the look on the spot.

Although Daiva currently only offers women's fashion, the men are also catered for: "The accompanying gentlemen can of course relax here and I always have something ready for their taste buds," reveals the boutique owner.

Get to know this new, enchanting boutique and visit Daiva Hambsch at Herrenstraße 20. "I haven't finished my range yet and still have room for lots of new pieces," says the owner. So it's worth popping in regularly! She will also be launching an online store in the future, but the focus is currently clearly on the new store in Herrenstraße.

The Daiva Store is supported as part of the City Transformation Process of the City of Karlsruhe.