Label founders Tatjana Boeckle (left) and Vivien Joy Faisst (right)

The fair fashion store Vivien Joy & DOITMYWEAR in Karlsruhe

from Alisa Litterst

24.05.2023

The two fair fashion brands Vivien Joy and DOITMYWEAR now have their own store in Karlsruhe city center

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The "Östliche Kaiserstraße" district has a new highlight: Tatjana Boeckle and Vivien Joy Faisst's fair fashion store opened its doors at the end of May 2023 and offers sustainable, handmade and modern products for a young target group.

The love of fashion is in the blood of the two young founders: within three years, they have managed to realize their dream of creating their own sustainable collections. They met at the pop-up store in Ettlinger Tor last year, they quickly realized that they were united by their entrepreneurial spirit and love of sustainable fashion. "I had been toying with the idea of setting up something of my own and opening my own store for some time. So when I opened the store here in Kaiserstrasse 58/60, it quickly became clear that my label Vivien Joy belonged here," reports Vivien Joy Faisst. "Vivien then contacted me directly and asked me if I would like to set up my label "DOITMYWEAR" label here as well," says Tatjana Boeckle. And she could! A short time later, the first renovation work took place, cozy loungewear and lingerie filled the shelves and the fair fashion store was born.

The Karlsruhe concept store that inspires with its sustainable concept

Slow fashion and sustainability are very important here: "Conscious fashion consumption is very important to both of us. We produce all of our items right here in the store, in our own workshop," says founder Vivien Joy. Of course, this saves on transportation. They also use sustainable fabrics such as TENCEL™, recycled lace, linen and organic cotton for their collection. "The fact that all our pieces are lovingly handmade means that we can of course also guarantee very high quality," explains Tatjana Boeckle.

Vivien Joy's collection focuses on longevity and combinability. "Favorite pieces that you can combine with each other and enjoy for a long time - that's my label. I am constantly expanding my collections and also offer my customers the option of custom-made products, such as shorter or longer pants," says the label founder.

The joint product range of the two founders is versatile. From

  • Pants
  • Shorts
  • Tops
  • Sweater
  • Clothes
  • Skirts
  • Bras
  • Briefs

 enchants everything with a classic and timeless line.

Fair Fashion in Karlsruhe - a platform for more labels

Tatjana Boeckle and Vivien Joy have around 300 square meters at their disposal: "It quickly became clear to us that we also wanted to give other labels the opportunity to rent space in our store and present themselves," explains Vivien Joy. In addition to their own collections, labels such as:

 "We select our co-exhibitors very carefully - sustainability is of course important to us. We also support newcomers and smaller labels," says Tatjana.

On May 26 and 27, 2023, interested parties were able to celebrate the opening of the store with the two founders and get to know the very special concept of the fair fashion store.

Further impressions and information can be found on the websiteas well as current insights on Instagram and the two label pages: Vivien Joy and DOITMYWEAR.

The Fair Fashion Store is supported as part of the City Transformation Process of the City of Karlsruhe.